Builds one from the top downward fast, realizes the color textile clothing color supply chain is accurately the enterprise independent innovation, the mold brand, breaks through the shortcut in the steep competition
The color selects appropriately, will let the entire design tamper force with mercy, the harmony live the splendor, otherwise, will then cause the serial products to be overshadowed, immediate influence customer to product approval. Is engaged in the women fashionable clothing knitting unlined upper garment design to develop for more than ten years, Wang Qinghua fully realizes the knitting color regarding the brand importance.
Wang Qinghua, is Beijing Iraq Neet Knitting Workshop Limited company designer, she has the personal feeling regarding the color importance. Several years ago, to save the operation cost and the reduced operation work load, they use the last year surplus yarn to make the type clothes. Finally, as soon as saw does not have the curiosity color, no matter the design, the material quality, many customers already had lost how the interest to their product.
Present's domestic clothing market brand is numerous, the product is dazzling, the competition is intense, how to be caused in the shortest time own clothing consumer's attention,creative baby gift ideas, and arouses their purchase desire is the numerous clothing enterprises is now urgently needed the consideration.
The related cruising data demonstrated whether the clothing is decided by consumer acceptance by four big factors: Color, design, lining, craft, because the ordinary consumer lacks the specialized distinguishable ability, the lining and the craft are weakest to its influence, but the color is enters the populace field of vision the first essential factor. The color one of as clothing most important exterior characteristics, is often deciding clothing's in consumer mind remove or retain destiny, but it creates the low cost, the high added value's competitive power is more formidable. Identical funds clothes, because the color is different, some selling well, some are unsalable, in the color difference has often decided the clothing the popularity.
The color is the people distinguishes with the understanding brand important basis, the people entrust with the color specific culture connotation to express like the feeling and tire of the malice. Chinese spinning and weaving message center Assistant Director Hu Song indicated during the interview, the color forestalls opponent by a show of strength the effect and the charm, can represent a brand frequently the image, becomes a brand the characteristic, and gives the human by one kind of intense brand impression.
In his opinion, color regarding clothing, is not only the decoration, is one kind of transmission significance mark, it can cause people's psychological association and some kind of emotion experience. Is precisely because of ours feeling, the sentiment and the physiology directly with the color contacts in together, therefore,handmade baby blanket, clothing color whether to have the esthetic sense not only immediate influence to people's purchase desire, also direct relation to an enterprise whether can succeed sells its product and gains the profit.
The color and the brand relate, the style bright clothing brand often has basically but the countless changes the color style, for instance Beina passes identically,children's clothes, but this will be precisely lets the consumer establish the brand consciousness the most important factor 0.1 sense of touch keen clothing company certainly to pay great attention the clothing color to the brand and consumer's influence.
When the color becomes one kind of profit the way, who can also neglect?
At present, the textile clothing profession entered the new time which the industry restructure promotes, the textile clothing enterprise pays great attention to improve the product quality and the core competitiveness more and more, makes every effort to change the high added value domain gradually from the low added value industrial chain low end.
Does the high added value come from where?
French color Master bright branch Mr. Luo once had said that in does not increase the cost in the foundation, through turn color's design, may bring 15%-30% added values to the product.
Therefore, the textile clothing enterprise obtains from the color to enhance the product added value, thus enhances enterprise's market competitiveness, is the enterprise carries on the value innovation an ingenious breach.
Color penetration in textile from design to end product each link: The tendency forecast that the color scheme, the lining purchase, the dyeing pulled, manufactures the ready-made clothing, the European and American date some West developed country already took the color a supply chain to come out from the textile clothing supply chain single row.
The domestic some well-known brands also already realized the color scheme and the development regarding the enterprise survival development importance, like Li Ning, admire, white-collar, wave sha and so on. These enterprises have the explicit brand localization, each season can act according to the brand individuality and the market demand, the formulation this quarter's color style, based on this designates the lining, to lining dyeing and finishing enterprise under order form. This top-down product development pattern causes the textile clothing enterprise to control the color development initiative firmly, brand individuality in ready-made clothing color accurate development, forms the remarkable brand style gradually, has more and more loyal customers.
An enterprise starts to have belongs to own color, this is in itself one kind of brand value manifestation, one kind of emerging marketing pattern exploration. The wave sha person in charge said.
In consumer mind, if works as a brand is coordinated with a color, then this color has become the brand value load bearing.
Although is attracts its expense regarding the customer color the important attribute, but how says regarding the enterprise to carry on the color the management, the control, the application is the process which an art and the science unify mutually. The enterprise not only needs to develop belongs to own color, must these colors be able the complete return to original state on the product, the color to be able the full performance. This process completes whether to arrive with enterprise's delivery time, the product quality, the product price and even the next order form's quantity will be closely linked.
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